Snacking, Snack Trends, Dairy Ingredients, Clean Label, United States, Dairy Proteins, Global, Whey Protein, Milk Protein, Consumer Insights
Snack formulations are getting more complex as consumers view snacking as more than a filler between meals. Susan Larson, Associate Researcher at the Wisconsin Center for Dairy Research at the University of Wisconsin – Madison, says that even though more consumers snack throughout the day, formulators shouldn’t rush to put product on the shelves without first considering the claims that consumers want most. Successful snacks offer what consumers want for each meal occasion.
Whey Protein, Consumer Insights, Market Insights, High Quality Protein, Dairy Proteins, Snacking, Snack Trends, Snacks
Unexpected flavors. Value added benefits. Options to fit into any part of the day. These are the qualities consumers are looking for most when choosing snacks. With the change from less meals to more snacks, consumers are expecting better quality. The rise in snack popularity is also causing a rise in snack complexity. U.S. dairy ingredients can help make this less daunting.