Permeate has arrived as a permanent fixture in the ever-innovating world of dairy ingredients. A recent analysis of new product tracking data from Innova Market Insights confirmed dairy permeate’s upward growth streak for global new product introductions continued in 2021, smashing prior year records. What’s driving this demand? Manufacturers are seizing the benefits of adding permeate across various formulations and application categories, including the multifunctional ingredient’s browning, flavor enhancement, and cost saving properties. With a wave of health-conscious consumers wanting more out of their food, permeate delivers on great taste, while also helping reduce the use of sodium and added sugars in formulations.