The number and range of products powered with dairy protein ingredients continue to climb globally, providing ample opportunities for manufacturers to deliver the health and nutritional benefits of dairy to consumers in new, exciting and delicious ways. An analysis of tracking data from Innova Market Insights confirms this upward growth trajectory by revealing that global food and beverage product introductions made with whey proteins and with milk proteins set new records in 2020.

Innova Market Insights predicts personalized nutrition will be one of the top global trends of 2021, as nearly two-thirds (64%) of consumers consider options tailored to them as a top priority when purchasing foods and beverages. U.S. dairy proteins are an ideal ingredient solution to meet the unique nutritional needs of consumers and aging societies as global consumers increasingly look for customized approaches to health and search for products that meet their specific lifestyles and goals. The sustainable production practices and ambitious U.S. dairy goals to become carbon neutral or better by 2050 makes the choice for dairy even easier. Understanding the optimal amounts and protein sources are important to reach health and wellness goals, so let’s dive into the key considerations.

Dairy proteins’ unique ability to help improve body composition during weight loss, increase muscle mass when combined with resistance training and aid in muscle recovery after endurance exercise is well-established. People often envision these as being reserved for young, competitive athletes, but new research has shown dairy proteins have great benefits for women—without adding the bulk—as well as older individuals.

As consumers’ interest in health and wellness foods continues to climb, how to deliver nourishing products that are simultaneously delicious, enjoyable and convenient becomes a challenge and opportunity for food formulators. The U.S. Dairy Export Council (USDEC) recently announced two innovation partnerships with leading institutions in China and Southeast Asia aimed at meeting the needs and desires of local consumers across life stages, from youth to adults to seniors.

Nearly 150 participants from health and wellness-focused food and beverage companies in Japan attended a USDEC innovation seminar held in Tokyo May 17, 2018, where they learned how U.S. dairy proteins offer value in products targeting a variety of Japanese consumers, from the fitness-conscious to seniors.