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Viewing all Articles by Vikki Nicholson-West
As senior vice president of global marketing, I lead the global marketing program at USDEC. My team and I develop strategies and programs that promote the use of U.S. dairy products worldwide. These strategies revolve around the core principles of collaboration, consistency, quality and commitment to customer needs.
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Singapore, USDEC Events, Southeast Asia, Dairy, Dairy Resources, Resources and Tools, U.S. Dairy Products, U.S. Dairy Partnerships, U.S. Dairy Industry Growth, Sustainable Nutrition
U.S. Center for Dairy Excellence Opens in Singapore
October 21, 2020 by Vikki Nicholson-WestThe U.S. Dairy Export Council (USDEC) today unveiled the start of an exciting new chapter for its presence in Southeast Asia with a virtual event officially launching the new U.S. Center for Dairy Excellence (U.S. CDE). As the first overseas physical investment by USDEC, the U.S. CDE in Singapore is funded by U.S. dairy farmers and processors and envisioned as a gateway for collaboration between the U.S. dairy community (U.S. Dairy) and Southeast Asia's food and beverage stakeholders, the culinary sector, health professionals and other partners.
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Dairy Proteins, IFT, High Quality Protein, Food and Beverage Trends, 2018 food trends, 2018 beverage trends, IFT2018
Dairy’s Role in the New Era of Protein
August 8, 2018 by Vikki Nicholson-WestProtein was everywhere at the 2018 Institute of Food Technologists (IFT) Annual Meeting & Food Expo held July 15–18, in Chicago. USDEC and its members helped the more than 23,000 attendees from more than 90 countries learn that dairy is a proven and unmatched protein solution for the food industry.
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A Culinary Makeover Using Cheese
January 4, 2018 by Vikki Nicholson-WestU.S. cheeses provide aroma, flavor and texture to many dishes around the globe. Whether standing alone or serving as an ingredient, a festive table isn’t complete without the delicious dairy delicacy. As explored in the December issue of Cuisine and Wine Asia, the foodservice industry has the opportunity to bring this at-home comfort to a dining experience with innovative menu items using cheese.
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Videos: Getting to Know U.S. Dairy
December 7, 2017 by Vikki Nicholson-WestThe United States is equipped with resources and commitment to deliver high-quality dairy ingredients worldwide. Three new videos highlight ways in which U.S. Dairy offers a lasting and dependable partner for foodservice and food developers:
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Dairy Ingredients, USDEC Events, Exports, Mexico, Export Data, U.S. Dairy Products, U.S. Dairy Partnerships, NAFTA
U.S. Dairy Leaders Reinforce Commitment to Mexican Market
March 16, 2017 by Vikki Nicholson-WestThe leaders of three major U.S. dairy organizations: US Dairy Export Council, National Milk Producers Federation and International Dairy Foods Association, traveled to Mexico to reinforce industry commitment to the Mexican market. U.S. Dairy Export Council (USDEC) President and CEO Tom Vilsack affirmed and celebrated the U.S. dairy industry’s mutually beneficial partnership with Mexico when he spoke to the National Dairy Forum in Mexico City on March 15. The annual forum is organized by the Mexican Federation of Milk Producers (Femeleche) to bring together Mexican dairy industry leaders, farmers and government officials.
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