Permeate has arrived as a permanent fixture in the ever-innovating world of dairy ingredients. A recent analysis of new product tracking data from Innova Market Insights confirmed dairy permeate’s upward growth streak for global new product introductions continued in 2021, smashing prior year records. What’s driving this demand? Manufacturers are seizing the benefits of adding permeate across various formulations and application categories, including the multifunctional ingredient’s browning, flavor enhancement, and cost saving properties. With a wave of health-conscious consumers wanting more out of their food, permeate delivers on great taste, while also helping reduce the use of sodium and added sugars in formulations.
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Permeate is everywhere this summer from trade shows to foreign trade missions. More and more, companies are reaching for milk or whey permeate, often labeled as dairy product solids, to economically improve formulations. Why? Because it works in a variety of applications with added benefits like better product taste and appearance, a clean label and reduced sodium.
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Less sodium, increased protein and more convenience fits the needs of consumers looking for high-quality comfort food without extravagant preparation. The ingredients derived from milk offer the chance to achieve these benefits without adding unrecognizable ingredients to product labels.
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