Consumer Insights, Global, Whey Protein Isolate, Weight Management, Milk Protein, Whey Protein, Sports Nutrition, Healthy Aging
Sports nutrition products continue their momentum as more mainstream consumers buy into the category. In the last five years (2011-2016), global sports nutrition product launches had a 10.4% compound annual growth rate (CAGR).1 As more products enter the market, U.S. dairy proteins are helping manufacturers differentiate their products from others in the sports nutrition category.
Two emerging nutritional approaches are increasingly being adopted by athletes to optimize health, performance and recovery according to Dr. Jeff Volek, PhD, RD. Unique qualities of whey protein make it an ideal protein source to consume for athletes, especially around workouts. This nicely compliments a low-carbohydrate diet which is found to accelerate use of fat or fuel well beyond what can be achieved with training.
Dairy Ingredients, Market Insights, Beverage, Dairy Proteins, Weight Management, Whey Protein, Sports Nutrition, Muscle Recovery, Energy
Sports nutrition is no longer reserved for athletes and frequent gym-goers according to speakers at the 2016 Protein Trends & Technologies Seminar. An increase in on-the-go lifestyles, daily stress levels and a desire for continuous motivation has expanded buyers of sports drinks and protein bars beyond the “athlete” consumer group.
Three highly respected organizations recently released a new position paper on sports nutrition touting the benefits of dairy protein. In it, the American College of Sports Medicine, The Academy of Nutrition and Dietetics and the Dietitians of Canada take a fresh look at protein recommendations for athletes of all levels. Specifically, when and how often protein should be consumed.