Dairy Ingredients, Innovation, USDEC Events, Whey Products, United Arab Emirates, Butter, Permeate, Middle East, Milk Powder, Gulfood
Igniting Middle East Innovation with U.S. Dairy
In an increasingly competitive food and beverage marketplace, embracing innovation is vital for businesses to stay ahead of the curve. At the Gulfood Manufacturing show attendees are learning the advantages that U.S. dairy ingredients offer in propelling the launch of breakthrough new products and delivering value when reformulating product lines.
U.S. Dairy Buyers, Suppliers Connect at Gulfood
The U.S. Dairy Pavilion within the Gulfood show in Dubai was the scene of bustling activity, as U.S. dairy suppliers connected with both new and existing customers throughout the Middle East and North Africa. The Gulfood Show, held February 8-12, 2015, is the premier food and hospitality show in the region, attracting buyers, end-users and chefs. Six USDEC member companies (Agropur, James Farrell and Co., Ronald A. Chisholm, Ltd., Saputo, Sartori and TC Jacoby and Co.) exhibited together with USDEC within the U.S. Dairy Pavilion, showcasing the vast portfolio of quality U.S. cheeses, whey ingredients, milk powders, butter and more. Several additional U.S. suppliers had their own booths or used the show as a platform for one-on-one customer meetings. In total, eighteen U.S. dairy companies participated in the Gulfood show, a reflection of the U.S. dairy industry's enthusiasm to expand and strengthen ties with customers throughout the Middle East and North Africa.
Interest in U.S. Dairy Products Grows at Gulfood Show
Six member companies exhibited in the USDEC booth at the 2014 Gulfood Show in Dubai in February. U.S. cheeses, whey products, milk powders and butter were showcased to buyers and end-users from the Middle East/North Africa region. Suppliers also participated in the Emirates Salon Culinaire, a competition, during which professional chefs, pastry chefs, cooks and bakers competed in 25 classes that USDEC sponsored to familiarize young chefs with U.S. cheese.
Chefs in Dubai Discover U.S. Cheese
With the objective of expanding U.S. cheese usage in the Emirati foodservice sector, USDEC conducted a U.S. Cheese Culinary Conference in Dubai on November 6. The event attracted 59 UAE-based chefs for a full-day of interactive instruction.
Fostering Closer Relationships Between U.S. Suppliers and MENA Buyers
To build demand for and expand market presence and penetration of U.S. dairy products in the Middle East/North Africa region, USDEC conducted a first-ever U.S. Dairy Business Conference in Dubai. The interactive forum attracted 101 high-prospect food and beverage industry decision-makers from nine countries in the region and 12 USDEC member companies.