Foodservice trends feature upgraded menu offerings thanks to an increased desire for bold-flavor cheeses and superior dining experiences. This expanded consumer appreciation of cheese is being addressed with inspiring new culinary creations and U.S. cheeses has more to offer than ever before with outstanding quality and variety.

The United States is little known for its cheese production and supply by chefs and culinary professionals but with China’s growing appetite for cheese and the help of premium food trade shows like World of Food Beijing (Nov. 18-20), the U.S. Dairy Export Council (USDEC) saw a perfect opportunity to gather representatives from China’s bourgeoning foodservice sector to showcase the expansive cheese selection from the United States.