According to data from Innova Market Insights, global new product launches with protein claims have nearly doubled since 2014. As a result, the marketplace is seeing increased usage of higher protein containing dairy ingredients such as whey or milk protein concentrates and isolates in food products.

Protein was everywhere at the 2018 Institute of Food Technologists (IFT) Annual Meeting & Food Expo held July 15–18, in Chicago. USDEC and its members helped the more than 23,000 attendees from more than 90 countries learn that dairy is a proven and unmatched protein solution for the food industry.

The 2018 Institute of Food Technologists (IFT) Annual Meeting & Food Expo is being held July 15–18, in Chicago. In anticipation of the power of protein being a major trend, USDEC invites all attendees to booth #S1427 to taste and learn why all proteins are not created equal.

Less sodium, increased protein and more convenience fits the needs of consumers looking for high-quality comfort food without extravagant preparation. The ingredients derived from milk offer the chance to achieve these benefits without adding unrecognizable ingredients to product labels.  

Vinegar-based functional beverages have been around for centuries. This traditional ingredient is resurfacing in beverages through switchels reappearing on shelves. Thanks to dairy’s nutrition, our take on the Switchel has high-quality protein produced by dedicated U.S. farmers who are focused on animal care and environmental stewardship.