Yogurt has become a universal snack that attracts global consumers for its innate health and convenience. According to Innova Market Insights, new yogurt product introductions increased 9.3% (compound annual growth rate) from 2012 to 2017.1 As consumers find more occasions to soak up the nutritional benefits and indulgent flavors, yogurt sales rise. It is predicted that the market volume will increase 11% from 2016 to 2018.2
Digestive health and its relation to the immune system is a growing area of focus for consumers, leading into the new year. We’ve already seen a rise in everyday foods and beverages that contain added probiotics, but why? These products tout improved digestive health and a stronger immune system, and we expect the appetite for these benefits to rise in 2017. Fortunately, consumers’ favorite dairy offerings help incorporate probiotics into more products.