Market Insights, Global, Dairy Proteins, Whey Protein, Healthy Aging, Muscle Synthesis, High Quality Protein
The number of consumers older than 64 is increasing at a high rate, causing food and beverage brands to reconsider their target audiences. By 2060, the population is predicted to contain 98 million seniors, which is more than twice the number in 2014.1 This growth, and the longing for greater independence late in life, makes addressing the health and wellness needs of seniors a factor for new, successful innovations.
Market Insights, United States, Global, Dairy Proteins, Whey Protein, Healthy Aging, Muscle Synthesis, High Quality Protein
Protein is an integral part of the daily diet, whether for strength training or for trying to preserve muscle mass throughout the aging process. A recently published review study in Nutrition and Metabolism1 suggests that the quality of protein consumed for muscle building is more important than previously perceived, with whey protein’s high leucine content providing clear muscle benefits.