The number and range of products powered with dairy protein ingredients continue to climb globally, providing ample opportunities for manufacturers to deliver the health and nutritional benefits of dairy to consumers in new, exciting and delicious ways. An analysis of tracking data from Innova Market Insights confirms this upward growth trajectory by revealing that global food and beverage product introductions made with whey proteins and with milk proteins set new records in 2020.

While the recent Earth Day celebration brings the health and wellbeing of our planet top of mind, today and every day, the U.S. dairy community is dedicated to feeding the world in a planet-friendly manner. Throughout the supply chain, from farmers to processors, U.S. Dairy is embracing practices that care for the environment and support sustainable food formulations.

To feature some of the many efforts our suppliers take to deliver the value in milk to global customers, the U.S. Dairy Export Council (USDEC) has unveiled the first video in a new series: U.S. Dairy: Sustainability at the Heart of Global Ingredient Solutions.

Innova Market Insights predicts personalized nutrition will be one of the top global trends of 2021, as nearly two-thirds (64%) of consumers consider options tailored to them as a top priority when purchasing foods and beverages. U.S. dairy proteins are an ideal ingredient solution to meet the unique nutritional needs of consumers and aging societies as global consumers increasingly look for customized approaches to health and search for products that meet their specific lifestyles and goals. The sustainable production practices and ambitious U.S. dairy goals to become carbon neutral or better by 2050 makes the choice for dairy even easier. Understanding the optimal amounts and protein sources are important to reach health and wellness goals, so let’s dive into the key considerations.

With consumers continuing to demand better-for-you options across food and beverage categories, manufacturers are turning to dairy permeate as an attractive, multifunctional ingredient solution. Permeate’s growing popularity can be largely attributed to its versatility and cost effectiveness in delivering benefits such as flavor enhancement, nourishing minerals, sodium reduction and more.

According to data from Innova Market Insights, global new product launches with protein claims have nearly doubled since 2014. As a result, the marketplace is seeing increased usage of higher protein containing dairy ingredients such as whey or milk protein concentrates and isolates in food products.