Whey and milk protein ingredients were included in more new product launches in 2014 than in 2013, and beverages are among the key applications. This new Dairy Detective column explores how beverages infused with dairy proteins are in high demand and embody nutritional benefits to consumers of all ages.

Protein is one of the most sought out nutrients in the food and beverage industry. To provide nutritious and great-tasting foods and beverages that meet consumer needs, manufacturers can leverage this latest scientific technical report to understand the role of dairy proteins in ingredient and product performance.

The National Dairy Council has created a new consumer-friendly infographic on the benefits of three dairy proteins (WPC, WPI and MCC) alongside tips on easily adding them to popular food and beverages. Access, learn more and share this powerful new consumer education tool.