Whey protein usage continues to expand beyond its sports nutrition roots and body building persona, becoming a standout contributor to the broader expansion of mainstream protein health and wellness product offerings.

U.S. dairy proteins have a reputation as a key ingredient for sports nutrition products. Now, consumers are finding that dairy proteins can go beyond sports nutrition with a whole set of benefits that pertain to all ages and lifestyles. Susan Larson explains how the appeal of dairy proteins is expanding to offer benefits in several key trend areas in the latest Dairy Detective column from Dairy Foods magazine.

The U.S. dairy industry has continuously harnessed its innovation ingenuity to adapt to shifts in the consumer and market landscape, turning them into new product opportunities. Food scientist, editor and marketer Donna Berry, founder of BerryonDairy.com recently presented on what consumers are seeking from dairy-based foods and beverages.

With a scoop (or a few), high-quality protein can be added to food and beverage formulations without interfering with intended tastes. Chris Mohr, PhD, RD, a sports nutritionist, developed an overnight oats recipe to demonstrate the ease and benefits of using U.S. whey protein to enhance the level of high-quality protein in applications.

Coffee and tea are popular day-to-day drinks and their desirability is on the rise with recent reports stating more consumers want a nutritious way to stay energized. Something as simple and nutritious as dairy paired with the possibilities in staple beverages can create successful beverages options worth further exploration.