Health professionals are just one of the sources for consumer information on the benefits of protein. Fitness, nutrition and culinary influencers promoting a high-protein diet have a large impact on the lifestyle decisions of their loyal followers, and as the influencers’ followers amass, so does the need for protein fortified products. U.S. dairy proteins have the ability to boost high-quality protein in products to help consumers meet the recommended 20 to 30 grams at each meal.

U.S. dairy exporters boosted volume across a number of key products and markets in November 2016, a potential indication that 2017 could be another strong year for U.S. dairy demand across the globe. Here is a snapshot of the past reporting period: 168,706 tons of milk powders, cheese, butterfat, whey and lactose were exported in November, the most in 18 months, and topping year-ago levels for the sixth straight month. Overall, the U.S. dairy export value was $429 million in November, up 14% from a year earlier. 

Whey protein usage continues to expand beyond its sports nutrition roots and body building persona, becoming a standout contributor to the broader expansion of mainstream protein health and wellness product offerings.

U.S. dairy proteins have a reputation as a key ingredient for sports nutrition products. Now, consumers are finding that dairy proteins can go beyond sports nutrition with a whole set of benefits that pertain to all ages and lifestyles. Susan Larson explains how the appeal of dairy proteins is expanding to offer benefits in several key trend areas in the latest Dairy Detective column from Dairy Foods magazine.

The growing amount of candy popping up in pantries and store aisles is a sign the holidays are nearing. This is an exciting sight for kids, but many parents fear over-indulgence. With the changes within the food and beverage industry, this holiday behavior is an opportunity for formulators to serve parents better-for-you confections with the taste and flavors kids know and love.