Sports nutrition is no longer reserved for athletes and frequent gym-goers according to speakers at the 2016 Protein Trends & Technologies Seminar. An increase in on-the-go lifestyles, daily stress levels and a desire for continuous motivation has expanded buyers of sports drinks and protein bars beyond the “athlete” consumer group.

Consumers have many reasons to crave protein. One common and understandable perception featured by nutrition research specialist Mickey Rubin on DairyGood is that an energy boost is near the top of the list. However, while protein offers many benefits, energy is not foremost among them.

Globally in 2014, UNICEF reported 159 million children under age five were stunted, so delivering improved nutrition – especially in the first 1,000 days of a child’s life – is critical to help mitigate the devastating impact of malnutrition. Just-published proceedings shed further light on the latest scientific advancements on the beneficial nutritional role of dairy ingredients for vulnerable populations.   

Whey and milk protein ingredients were included in more new product launches in 2014 than in 2013, and beverages are among the key applications. This new Dairy Detective column explores how beverages infused with dairy proteins are in high demand and embody nutritional benefits to consumers of all ages.

The National Dairy Council has created a new consumer-friendly infographic on the benefits of three dairy proteins (WPC, WPI and MCC) alongside tips on easily adding them to popular food and beverages. Access, learn more and share this powerful new consumer education tool.