Permeate is everywhere this summer from trade shows to foreign trade missions. More and more, companies are reaching for milk or whey permeate, often labeled as dairy product solids, to economically improve formulations. Why? Because it works in a variety of applications with added benefits like better product taste and appearance, a clean label and reduced sodium.

The U.S. dairy industry continues to make strides in sharing the story of dairy. The American Dairy Science Association (ADSA) held its annual meeting June 25 to 28 in Pittsburgh, Pennsylvania. The group of educators, scientists and industry representatives are committed to scientific and technical dairy advances, bringing new methods and technologies to the U.S. dairy industry by translating and communicating research findings.

The Institute of Food Technologists (IFT) is a hub for capturing and sharing insights related to the food and beverage industry. This year’s annual meeting and food expo, June 24-28 in Las Vegas, Nevada, was no different as suppliers exhibited to share new ingredients, solutions and offerings for global consumer packaged goods customers. To summarize the trends at the event, IFT17 was the year of simplicity, adventurous flavors and value-added foods.

Less sodium, increased protein and more convenience fits the needs of consumers looking for high-quality comfort food without extravagant preparation. The ingredients derived from milk offer the chance to achieve these benefits without adding unrecognizable ingredients to product labels.  

Consumers want to relax after a long, busy day and are drawn to beverages that reduce stress and promote better sleep. The proteins derived from U.S. milk provide unmatched nutrition which may help consumers wake-up refreshed and energized.