Health professionals are just one of the sources for consumer information on the benefits of protein. Fitness, nutrition and culinary influencers promoting a high-protein diet have a large impact on the lifestyle decisions of their loyal followers, and as the influencers’ followers amass, so does the need for protein fortified products. U.S. dairy proteins have the ability to boost high-quality protein in products to help consumers meet the recommended 20 to 30 grams at each meal.

Digestive health and its relation to the immune system is a growing area of focus for consumers, leading into the new year. We’ve already seen a rise in everyday foods and beverages that contain added probiotics, but why? These products tout improved digestive health and a stronger immune system, and we expect the appetite for these benefits to rise in 2017. Fortunately, consumers’ favorite dairy offerings help incorporate probiotics into more products.

Unexpected flavors. Value added benefits. Options to fit into any part of the day. These are the qualities consumers are looking for most when choosing snacks. With the change from less meals to more snacks, consumers are expecting better quality. The rise in snack popularity is also causing a rise in snack complexity. U.S. dairy ingredients can help make this less daunting. 

Emotional responses will drive a majority of food and beverage purchase decisions in 2017, according to the recently unveiled Top 10 Trends of 2017 by Innova Market Insights. Consumers are taking control of their diets and choosing products that are personalized to their lifestyle, hobbies, health and experiences. U.S. dairy ingredients support a majority of these trends with their mild flavor, nutrition benefits and familiarity.

The growing amount of candy popping up in pantries and store aisles is a sign the holidays are nearing. This is an exciting sight for kids, but many parents fear over-indulgence. With the changes within the food and beverage industry, this holiday behavior is an opportunity for formulators to serve parents better-for-you confections with the taste and flavors kids know and love.