Trends ranging from clean labels to changing consumer habits to the need for value-driven functional ingredients are the major reasons why permeate is taking off on a global scale.

New product launches containing permeate experienced a compound annual growth rate of 64% from 2010 to 2014 increasing significantly from 11% annual growth from 2005 to 2009. By country, the United States leads product launches with a 15% share of total new introductions between 2005 and 2014. Western Europe leads by region with a 40% share during the same period. New product launches with permeate also are emerging in various regions such as Asia, the Middle East and Africa.

Data from Innova Market Insights further reveals that a wide range of companies are introducing new products with permeate, which indicates they have discovered its benefits - from browning and nutritional offerings to its high regard for salty flavor enhancement characteristics. As word spreads and more companies become familiar with permeate's capabilities, more will likely follow suit.

While permeate is tracked as an ingredient across many categories, dairy accounts for 25% of all new product launches containing permeate, followed by bakery at 18% and hot drinks at 15%. All three categories have seen continuous growth from 2010 to 2014.

The United States leads the world in permeate production with an estimated volume of 450,000 metric tons in 2014. Production already increased 80% from 2009 to 2014, and is projected to continue to increase in years to come, in tandem with expansion in the production of high-protein whey and milk protein ingredients. Check out our news release on the report to learn more about growth opportunities with permeate.