Nearly 170 food and beverage industry professionals as well as 21 media attended a USDEC trade seminar in Tokyo in December 2013. The three speakers - all influential local experts in their fields - included a sports nutrition professor, registered dietitian/food technologist, and business consultant on global nutrition/food and beverage trends. Staff also conveyed the advantages of sourcing dairy from the United States at the well-received seminar and advocated the advantages of U.S. whey protein for healthy aging within a Japanese context.