Eighty Egyptian manufacturers and importers attended a USDEC seminar in Cairo on “Discovering U.S. Permeate: Advantages and Opportunities in Bakery Applications” in September. Of the attendees, 75 percent represented the bakery/confectionery industries, 17 percent ingredient imports/ distributors and eight percent food science/academics. Speakers from USDEC, the U.S. Wheat Marketing Institute and Egyptian Food Technology Research Institute highlighted permeate’s functional and sensory benefits in both Western and Egyptian applications.

A post-event survey showed that 100 percent of respondents said the seminar increased their understanding of permeate’s functional properties and uses and that they are interested in sourcing permeate.