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Viewing all Articles by John Klees
As coordinator for global marketing, my job is to help educate consumers around the world about the nutritional benefits of U.S. dairy and work with U.S. suppliers to facilitate both knowledge and dairy products for global markets.
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Cheese, United States, Global, Cheese Pairing, Wine, Consumer Promotional Tools, Beer, Educational Tools
Resources to Help Customers Learn and Promote U.S. Cheese
November 3, 2016 by John KleesInterested in learning more about the dynamic U.S. cheese industry or looking for some consumer tools to help increase consumption of U.S. cheese? We’ve got you covered with new and updated resources!
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Dairy Ingredients, Vietnam, USDEC Events, Cheese, ThinkUSAdairy, China, Mexico, Middle East/North Africa, Global, U.S. Dairy Products, Global Market
ThinkUSAdairy.org Now Accessible in Five Languages
September 23, 2016 by John KleesUSDEC’s website ThinkUSAdairy.org is now accessible in four additional languages: Arabic, Chinese, Spanish, and Vietnamese (accessed from the ThinkUSAdairy homepage). These international language sites offer extensive resources similar to their English counterpart, opening up a breadth of knowledge and tools to new audiences around the globe, including in China, Vietnam, Latin America and the Middle East.
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Sodium, Consumer Insights, Permeate, United States, Global, Sodium Reduction, Salt Substitute, Dairy Product Solids
Proposed FDA Sodium Reduction Goals Present Permeate Opportunities
June 8, 2016 by John KleesProposed voluntary sodium reduction goals put forth June 1 by the U.S. Food and Drug Administration (FDA) reflect that Americans are getting too much sodium in their diet. FDA’s suggested short and long-term goals would enable food companies and restaurants to gradually adjust sodium levels using innovations like incorporating permeate as a cost-effective, sodium substitute.
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TIME Article: Full-fat Dairy Has a Place in Healthy Diets
April 13, 2016 by John KleesA recent article on Time.com makes the case for whole milk, cheese and other dairy products while spotlighting the unintended consequences of the “war on fat” for the past few decades. The story highlighted new research that people who ate more full-fat dairy foods had a 46% lower risk of type 2 diabetes than those who ate less.
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Strong U.S. Dairy Commitment Evident at Gulfood 2016
March 9, 2016 by John KleesIncreased participation by U.S. dairy companies at Gulfood 2016, despite current market conditions, testifies to the industry’s commitment to be a long-term partner. As the appetite for gourmet and trendy food grows in the Middle East and globally, U.S. Dairy is best positioned to deliver a steady, reliable supply of high-quality cheeses and dairy ingredients.
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